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Fantasy Fitness League (FFL)

UX and Service Design

A community based engagement platform offered users compelling social support through a community of friends, family, and co-workers for competitive healthy active living. Our team conceptualized the app service by conducting field and demographic research, interviews, surveys, and market/business analysis to determine and reach our target market. The solution encouraged new habits through gamification and by establishing personalized and team goals with community engagement.

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The Problem

Newtopia has successfully attracted and engaged women, but working age men remain an enigma. 


Research Question

How can Newtopia attract and engage working men (aged 30-55), 

and help them succeed at living healthfully and well?


Analysis and Methodology

Sticky note session, whiteboard planning, rough experience maps.


Prototyping

Drawings of the groups prototypes for the FFL product.


Final Concept

Screen templates of rudimentary prototype. Graphic material created by Arousyak Houseman for our groups final presentation. For portfolio purposes I reproduced the AV Presentation for web quality. 

Presentation graphics created by Arousyak Houseman for our groups final presentation.

For portfolio purposes I reproduced part of the AV Presentation for web quality. 


Team Composition

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Arousyak Houseman

John Han

Mark Kalimin

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Ahmed Elakabawi

Kumar Kesavaraj

Shamus Reid

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Newtopia is a corporate health and wellness company that focuses on the personalized health of in the workplace to lower a company’s healthcare costs.